Hell of a Partner

At a glance

Broadway Bakery is a manufacturer in Thika, Kenya, operating since 1958.

7 official sourcesView methodology →

Company Passport

Broadway Bakery

Manufacturer

Industrial bread and baking flours produced in Kenya

Thika, Kenya 🇰🇪Founded 1958broadway.co.ke

Trust core

Verified from 7 independent public records

Active company · Manufacturer

Does it exist and operate now?

  • Website liveWe opened the site ourselves this month. A dead site almost always means a dead company.Jun 2026proof
  • Website domain registeredDomain age is hard to fake and suggests the business was not assembled recently.Aug 2026Domain registry record

Is it really a manufacturer?

Is it safe to deal with?

  • Not on sanctions listsShows no trading ban. Says nothing about reputation.Aug 2026OpenSanctions
  • Not banned from public contractsShows it has not been barred from public contracts for misconduct.Aug 2026OpenSanctions
  • First recorded on the web archiveShows the company was already trading online back then.Aug 2026Internet Archive (Wayback)

Is it reachable and responsive?

Do independent sources agree?

Trust timeline

  1. 1958founded (registry / declared)
  2. 2012domain registration (RDAP)
  3. 2013first web archive snapshot

The domain is younger than the company. That is ordinary: an established maker often registers its site, or a new brand domain, years after founding.

Cross-checks

  • Cross-checks appear as independent sources get collected.
View detailed audit trail
Website liveJun 2026proof
Website domain registeredAug 2026proof
Registered in the state craft registerproof
Not on sanctions listsAug 2026proof
Not banned from public contractsAug 2026proof
First recorded on the web archiveAug 2026proof
Certified to a national standardAug 2026proof
Listed in a source registryproof
Mentioned in independent mediaApr 2026proof
Business email on the company's own domainAug 2026proof

Check it yourself: Sanctions search (OpenSanctions)

Not yet checkable from open public sources in Kenya: No debts or court trouble · Sound people behind it.

Machine-readable passport (JSON)How to verify a supplier in Kenya yourself

Rules that apply to these goods

Regulations that commonly apply to shipments in this sector. Not legal advice: verify against the linked official source.

  • EU imports of food of animal origin and many other food categories must be pre-notified in TRACES and enter through border control posts. European Commission (TRACES)
  • US imports require the foreign facility to be FDA-registered and the importer to run a Foreign Supplier Verification Program (FSVP). US FDA

Planning an order from Broadway Bakery? Estimate what a shipment would really cost you: goods, freight, duties and fees.

Open the landed-cost calculator

About

Broadway Bakery is an industrial bakery founded in 1958 in Thika, Kenya. It produces white and brown bread and a range of baking and cooking flours under the Broadways and New Seneta brands.

Primary markets
Protect Your Money Before You Pay+

Safe Bets (You can get a refund)

  • Credit cards
  • PayPal (specifically "Goods and Services")
  • Escrow services (where your money is held safely until the goods actually arrive)
  • Letter of Credit (best for large, bulk orders)

Red Flags (Your money is gone for good)

  • Wire transfers to personal bank accounts
  • Crypto
  • Western Union or MoneyGram
  • Gift cards

The ultimate warning sign: If a supplier refuses cards or escrow and only pushes for non-reversible payment methods, walk away immediately. This is the number one sign of a scam. Either insist on escrow or drop the deal.

Double-check the names: The name on the bank account must perfectly match the officially registered company name. If it doesn't, stop right there.

First-time orders: Always use an independent escrow service for your first order. This ensures the supplier only gets paid after you have the goods in hand.

Company facts

Where is Broadway Bakery based?

Broadway Bakery is based in Thika, Kenya.

Is Broadway Bakery a manufacturer or a distributor?

Broadway Bakery is a manufacturer listed on Hell of a Partner.

What does Broadway Bakery supply?

Broadway Bakery works across Pantry & Dry Goods.

When was Broadway Bakery founded?

Broadway Bakery was founded in 1958.

Has Broadway Bakery been covered in independent media?

Yes. Independent coverage of Broadway Bakery is on record from: insiderbits.co.ke.

insiderbits.co.ke

What are the alternatives to Broadway Bakery?

Buyers comparing Broadway Bakery usually also look at Razco Foods, Karirana Estates Limited, Ngorongo Tea Factory Ltd, out of 26 Pantry & Dry Goods suppliers listed in Kenya on this marketplace.

Is Broadway Bakery verified on Hell of a Partner?

Not yet. Broadway Bakery is listed from public sources and has not completed verification. Review the trust signals on this page before you make contact.

Verified from 7 independent public records. Compare with 25 similar pantry & dry goods companies →