Hell of a Partner

Genus PLC

Manufacturer

Global animal genetics company operating the ABS bovine and PIC porcine brands, supplying proven semen and elite genetics to dairy farms, beef operations and pig producers in 70-plus countries.

Basingstoke, United Kingdom 🇬🇧Founded 1993500+ employeesgenusplc.com
G7G20

What to check

  • Exists and is operating nowRegistration and company ID are valid, status is active, it files its reports, accounts are not frozen, the site answers, and its age matches what it claims. · Website live (Jun 2026)proof
  • Sound people behind itThe director is not disqualified or a figurehead, not a mass director on dozens of firms, the company is not one of many at one address, and ownership does not churn suspiciously. · Named directors on fileproof
  • Independently confirmedCertificates found in official registries, an active legal entity ID (LEI), fulfilled public contracts, real filed financials. · Certifications verifiable
  • 4 more checks are not yet possible from open public sources for suppliers in United Kingdom. How to verify a supplier in United Kingdom yourself

Independent signals from open data. Open items are not confirmed, ask on contact.

Protect Your Money Before You Pay+

Safe Bets (You can get a refund)

  • Credit cards
  • PayPal (specifically "Goods and Services")
  • Escrow services (where your money is held safely until the goods actually arrive)
  • Letter of Credit (best for large, bulk orders)

Red Flags (Your money is gone for good)

  • Wire transfers to personal bank accounts
  • Crypto
  • Western Union or MoneyGram
  • Gift cards

The ultimate warning sign: If a supplier refuses cards or escrow and only pushes for non-reversible payment methods, walk away immediately. This is the number one sign of a scam. Either insist on escrow or drop the deal.

Double-check the names: The name on the bank account must perfectly match the officially registered company name. If it doesn't, stop right there.

First-time orders: Always use an independent escrow service for your first order. This ensures the supplier only gets paid after you have the goods in hand.

About

Genus PLC is a world-leading animal genetics company listed on the London Stock Exchange, headquartered in Basingstoke, Hampshire, United Kingdom. The company operates through two divisions: ABS, the world's largest bovine genetics business supplying bull semen and embryos to dairy and beef producers, and PIC (Pig Improvement Company), one of the world's largest porcine genetics companies supplying elite boar semen and breeding stock for commercial pig production. Genus conducts its own genetic research, incorporating genomics and marker-assisted selection to accelerate genetic progress in milk production, growth rate, meat quality and disease resistance. Products are sold through national distributor networks, AI technicians and direct farm programmes across more than 70 countries. The company also holds leading positions in North American, European, Asian and Latin American markets through local subsidiaries and joint ventures. Research and development investment consistently represents more than 10 percent of annual revenue.

Primary markets
🇺🇸 United States 🇬🇧 United Kingdom 🇩🇪 Germany 🇫🇷 France 🇳🇱 Netherlands 🇧🇷 Brazil 🇲🇽 Mexico 🇨🇳 China 🇦🇺 Australia 🇨🇦 Canada

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Company facts

Where is Genus PLC based?

Genus PLC is based in Basingstoke, United Kingdom.

Is Genus PLC a manufacturer or a distributor?

Genus PLC is a manufacturer listed on Hell of a Partner.

What does Genus PLC supply?

Genus PLC works across Livestock & Animal Farming.

Which markets does Genus PLC serve?

Genus PLC serves United States, United Kingdom, Germany, France, Netherlands, Brazil, Mexico, China, Australia, Canada.

When was Genus PLC founded?

Genus PLC was founded in 1993.

Is Genus PLC verified on Hell of a Partner?

Yes. Genus PLC is confirmed in official public sources (state business registry or the EU VAT system) or has passed Hell of a Partner's verification review.