MINISO Group
China's global lifestyle product retailer and wholesale supplier of everyday consumer goods across 100+ countries.
MINISO Group is a Guangzhou-based designer lifestyle brand and retailer co-founded in 2013, now operating more than 6,700 stores across 107 countries under the MINISO and TOP TOY brands. The company develops, manufactures, and distributes a wide range of everyday consumer goods, including home accessories, personal care, stationery, gifts, toys, and fashion accessories, via a franchise and wholesale model. International partners seeking to open MINISO stores or stock MINISO-branded products can access wholesale supply through the group's global operations arm, making it an attractive partner for general merchandise importers, franchise operators, and lifestyle product distributors. MINISO is listed on the NYSE (MNSO) and regularly adds new international markets through franchise agreements.
- Type
- Manufacturer
- Location
- Guangzhou, China
- Founded
- 2013
- Website
- miniso.com
- Categories
- Gifts & Novelty, Home Décor & Textiles, Toys & Games, Personal Care
- Markets
- China, United States, Canada, Australia, United Kingdom, Germany, France, Spain, Italy, Mexico, Brazil, India, Singapore
Verified facts
- corporate-mail-on-domain (green), checked 2026-08-09 Mail server of the company domain
- web-presence-since (green), checked 2026-08-09 Internet Archive (Wayback)
- domain-registered (green), checked 2026-08-09 Domain registry record
- debarment-clear (green), checked 2026-08-09 OpenSanctions
- sanctions-clear (green), checked 2026-08-09 OpenSanctions
Claimed certifications
- ISO 9001, Quality Management IAF CertSearch
- CE Marking EU NANDO (notified bodies)
Import rules for these goods
- Cosmetic products must be notified in the EU Cosmetic Products Notification Portal (CPNP) before being placed on the EU market. European Commission (CPNP)
- For the US market, MoCRA requires cosmetic facility registration and product listing with the FDA. US FDA (MoCRA)
- Consumer goods sold in the EU fall under the General Product Safety Regulation (GPSR, applies since 13 Dec 2024): a responsible person in the EU is mandatory. EUR-Lex: Regulation (EU) 2023/988 (GPSR)
- Toys need CE marking under the EU Toy Safety rules; children's products for the US need a CPSC Children's Product Certificate backed by accredited third-party testing. US CPSC / EU CE