Ludovico Martelli S.r.l. (Proraso)
manufacturerUnclaimedThe oldest Italian shaving and grooming brand — crafted in Florence since 1948
Florence, Italy 🇮🇹Founded 194851-200 employeesproraso.com
About
Fourth-generation family company founded in Florence in 1908, with the Proraso brand created in 1948. Italy's original pre-shave cream, shaving soaps, and beard care range. Available worldwide; flagship products exported to all major markets. Owned and operated by the Martelli family across four generations.
- Categories
- Personal Care
- Primary markets
- 🇮🇹 Italy 🇺🇸 United States 🇩🇪 Germany 🇬🇧 United Kingdom 🇫🇷 France
- Certifications