Steiff (Margarete Steiff GmbH)
Steiff invented the teddy bear and remains the world's most iconic soft toy manufacturer, hand-cr…
Steiff invented the teddy bear and remains the world's most iconic soft toy manufacturer, hand-crafting mohair-plush and alpaca bears, animals, and collectibles in Giengen since 1880. The distinctive 'button in ear' trademark and premium materials make Steiff bears prized collectibles and premium gift items. The company supplies toy specialty retailers, collectors' shops, and gift importers in 80+ countries.
- Type
- Manufacturer
- Location
- Giengen an der Brenz, Germany
- Founded
- 1880
- Website
- steiff.com
- Categories
- Toys & Games, Gifts & Novelty
- Markets
- United States, Japan, Germany, United Kingdom, Australia
Verified facts
- domain-registered (green), checked 2026-08-02 Domain registry record
- web-presence-since (green), checked 2026-08-04 Internet Archive (Wayback)
- sanctions-clear (green), checked 2026-08-16 OpenSanctions
- debarment-clear (green), checked 2026-08-16 OpenSanctions
Profiles
Claimed certifications
- ISO 9001, Quality Management IAF CertSearch
- CE Marking EU NANDO (notified bodies)
Import rules for these goods
- Consumer goods sold in the EU fall under the General Product Safety Regulation (GPSR, applies since 13 Dec 2024): a responsible person in the EU is mandatory. EUR-Lex: Regulation (EU) 2023/988 (GPSR)
- Toys need CE marking under the EU Toy Safety rules; children's products for the US need a CPSC Children's Product Certificate backed by accredited third-party testing. US CPSC / EU CE