Hell of a Partner

Distribution Agreement Template (Free)

A distribution agreement sets out the terms under which a manufacturer (the Supplier) appoints a company (the Distributor) to resell its products in a defined territory. Use this template as a starting point for a non-exclusive or exclusive appointment, then adapt the bracketed fields and have a lawyer review it.

What this template covers

  • Parties and appointment (exclusive or non-exclusive)
  • Territory and products
  • Term, renewal and termination
  • Minimum purchase or sales targets
  • Pricing, payment and delivery terms (Incoterms)
  • Intellectual property and use of the brand
  • Confidentiality and governing law

Distribution Agreement template

DISTRIBUTION AGREEMENT

This Distribution Agreement (the "Agreement") is made on [DATE]

BETWEEN
[SUPPLIER LEGAL NAME], a company registered in [COUNTRY] with address [SUPPLIER ADDRESS] (the "Supplier"),

AND
[DISTRIBUTOR LEGAL NAME], a company registered in [COUNTRY] with address [DISTRIBUTOR ADDRESS] (the "Distributor").

1. APPOINTMENT
1.1 The Supplier appoints the Distributor as its [EXCLUSIVE / NON-EXCLUSIVE] distributor of the Products in the Territory, and the Distributor accepts the appointment.
1.2 "Products" means [DESCRIPTION OF PRODUCTS]. "Territory" means [COUNTRY OR REGION].
1.3 Where the appointment is exclusive, the Supplier will not appoint another distributor for the Products in the Territory during the Term, save as set out in clause 1.4.
1.4 The Supplier [MAY / MAY NOT] sell the Products directly to customers in the Territory.

2. TERM
2.1 This Agreement starts on [START DATE] and continues for [NUMBER] years (the "Initial Term"), then renews automatically for successive [NUMBER]-year periods unless either party gives [NUMBER] days written notice before the end of the then-current term.

3. DISTRIBUTOR OBLIGATIONS
3.1 Use reasonable efforts to promote and sell the Products throughout the Territory.
3.2 Purchase at least [MINIMUM QUANTITY OR VALUE] of Products per [PERIOD] (the "Minimum Purchase").
3.3 Maintain adequate stock, a competent sales team and after-sales support.
3.4 Comply with all laws and obtain all licences required to import, market and sell the Products in the Territory.
3.5 Not sell the Products outside the Territory or actively solicit customers outside it.

4. SUPPLIER OBLIGATIONS
4.1 Supply the Products ordered under clause 5 in line with agreed lead times.
4.2 Provide reasonable marketing materials, product training and technical support.
4.3 Inform the Distributor of changes to the Products with reasonable notice.

5. ORDERS, PRICING AND PAYMENT
5.1 The Distributor places orders in writing. The Supplier confirms acceptance and the delivery date.
5.2 Prices are those in the Supplier price list in force when the order is accepted. The Supplier may change prices on [NUMBER] days written notice.
5.3 Delivery is [INCOTERM 2020, e.g. FCA / CIF / DDP] [NAMED PLACE].
5.4 Payment terms are [e.g. 30% deposit, balance before shipment / net 30 days]. Late amounts carry interest at [RATE] per [PERIOD].

6. INTELLECTUAL PROPERTY
6.1 All trade marks, brand names and IP in the Products remain the Supplier property. The Distributor may use them only to market and sell the Products under this Agreement and must stop on termination.

7. CONFIDENTIALITY
7.1 Each party keeps the other party confidential information secret and uses it only for this Agreement, during the Term and for [NUMBER] years after.

8. TERMINATION
8.1 Either party may terminate on [NUMBER] days written notice if the other commits a material breach and does not cure it within [NUMBER] days, or becomes insolvent.
8.2 The Supplier may terminate or convert the appointment to non-exclusive if the Distributor misses the Minimum Purchase for [NUMBER] consecutive periods.
8.3 On termination the Distributor stops using the Supplier IP, and the parties settle outstanding orders and payments.

9. GENERAL
9.1 This Agreement is governed by the laws of [COUNTRY]. The courts of [COUNTRY OR CITY] have jurisdiction.
9.2 This Agreement is the entire agreement between the parties and replaces any earlier understanding.
9.3 Neither party may assign this Agreement without the other written consent.

SIGNED for and on behalf of the Supplier
Name: [NAME]   Title: [TITLE]   Signature: ____________   Date: ________

SIGNED for and on behalf of the Distributor
Name: [NAME]   Title: [TITLE]   Signature: ____________   Date: ________

Before you use it

  • This is a general starting template, not legal advice. Laws differ by country and by deal. Have a qualified lawyer review any agreement before you sign it.
  • Exclusive appointments are regulated by competition law in many markets (for example EU vertical agreement rules). Keep exclusivity time-limited and tied to the Minimum Purchase.
  • Decide the Incoterm in clause 5.3 deliberately: it sets who pays for freight, insurance and customs.

Frequently asked questions

What is the difference between an exclusive and non-exclusive distribution agreement?

Exclusive means the supplier appoints only this distributor in the territory and will not appoint competitors there. Non-exclusive means the supplier can appoint as many distributors as it likes. Set the choice in clause 1.1 of the template.

Is this distribution agreement template legally binding?

Once both parties fill it in and sign it, it is intended to be binding, but enforceability depends on your jurisdiction and the specific terms. It is a starting template, so have a qualified lawyer adapt and review it before signing.